Typically, people reach for the ice-cream after ingesting cannabis. Now ice-cream maker Ben & Jerry’s are hoping to speed the whole process up by producing CBD infused ice-cream.
Ben & Jerry’s are looking to add cannabidiol to its products as soon as it is legalised at the federal level. The ice-cream maker is encouraging its consumers to contact the FDA during a public consultation period on the use of CBD in food now through July – does this mean CBD infused ice cream is on the horizon?
The world of CBD
The US company, Ben & Jerry decision to add CBD to its products as soon as the plant extract is legalised at the federal level and this decision has come as the market of CBD infused products has exploded over the past several years.
CBD, short for cannabidiol, is a chemical compound from the cannabis plant. Its supporters claim it produces relaxation and calm, but unlike tetrahydrocannabinol (THC), CBD is not psychoactive and will not get a user high.
Currently the US Food and Drug Administration (FDA) prohibits adding CBD to food and beverages, however the regulatory body has announced a public hearing on the legalisation on the issue for 31 May.
Ben & Jerry’s CBD infused ice cream
Ben & Jerry’s, which has submitted comment on the issue, is encouraging fans of its products to contact the FDA during a public consultation period on the use of CBD in food now through July.
According to the Unilever-owned company’s website, Ben & Jerry’s is looking into sustainably sourced CBD from Vermont, where the firm has been based since its first store was opened in a renovated gas station in Burlington in 1978.
“We’re doing this for our fans,” said Ben & Jerry’s CEO, Matthew McCarthy. “We’ve listened and brought them everything from non-dairy indulgences to on-the-go portions with our Pint Slices.
“We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”