The aluminium-free deodorant market has high growth potential in the personal care product industry owing to the high demand for natural products.
According to a market report published by Future Market Insights titled ‘Aluminium-Free Deodorant Market: Global Industry Analysis and Opportunity Assessment 2019-2027,’ the global aluminium-free deodorant market is estimated at around US$ 1,200 million in 2019, and is expected to grow at a CAGR of nearly 10% from 2019 to 2029.
What do you know about the world of aluminium-free deodorant?
The market for such goods has high growth potential in the personal care product industry owing to high demand for natural products. Aluminium-free deodorants are fragrances products that have been designed for consumers who prefer natural products. There is high demand for natural and organic products, such as aluminium-free deodorants, in developed countries due to the changing preference of consumers. Consumers are concerned about their health and hygiene.
Aluminium-free deodorants have several advantages over synthetic deodorants, which include the use of natural ingredients that do not affect the skin. However, synthetic deodorants are not skin friendly and are likely to cause skin rashes or itching on sensitive to normal skin types.
Witnessing innovative product launches
The existence of modern-age technology is resulting in the introduction of innovative solutions, especially in the skin care segment, which is encouraging a large number of people who are interested in trying out new products to adopt aluminium-free deodorants, sprays, and roll-ons.
Moreover, the presence of a large number of players has resulted intense competition in the aluminium-free deodorant market. Hence, market players are introducing new and innovative products, such as aluminium-free deodorant creams, gels, and wipes, to stay ahead in the competition.
Globally, the aluminium-free deodorant market is gaining traction due to factors such as an increase in the number of working women across the globe, which has resulted in an increase in spending on personal grooming with products that contain natural ingredients such as deodorants, creams, moisturisers, and anti-hair fall products. Furthermore, the increasing spending capacity of women aged 25 years and above is another factor driving the sales of personal care products that contain natural ingredients, which include premium quality personal care products.
But is such a product worth the investment?
However, such deodorants have certain limitations, which are likely to restrain the growth of the aluminium-free deodorant market. For instance, synthetic deodorants that contain aluminium last longer on the skin as compared to aluminium-free ones, as well as and block sweat, which is important for athletes and consumers engaged in sports and fitness activities.
In addition, the deodorants are priced higher than regular deodorants as they are natural and organic. These factors have changed the perception of consumers regarding the usage of aluminium-free deodorants, thus restraining the growth of the market across the world.
On the other hand, rising disposable income, increase in self-indulgence, adoption of a western lifestyle, globalisation, the changing retail landscape, and rapid innovations in product development as well as distribution channels are among the major factors boosting the aluminium free deodorant market.
Key players in the market
A brief analysis of the profiles of companies operating in the aluminium-free deodorant market are also provided in this report to evaluate their key products offerings, strategies, and recent developments.
Some of the key participants profiled in the global market report include Unilever PLC, Beiersdorf Inc., Weleda Company, Avon International, Colgate-Palmolive, Henkel, Proctor and Gamble, L’Oreal, Shiseido, Estee Lauder, and Adidas, among others.
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